RUCA SS - WHITE
RUCA SS - WHITE
Regular fit basic short sleeve tee with a set in rib neck trim. Made in extra soft lightweight cotton. 100% Cotton.
Los Angeles based artist Francisco Reyes, Jr., is better known by his alias Never Made. For over a decade, Francisco has been pursuing his passion in Graphic Design. His experience as a musician in his late teens and early 20s taught him the value of hard work. Coupled with his involvement in the skateboarding scene as well, Francisco’s unwavering DIY ethic continues to stress the importance of building from the ground up. After graduating from college with a degree in Graphic Design, Francisco was unable to find a job in his field. Working odd jobs by day and refining his craft by night, Francisco was able to land an internship at Studio Number One with his biggest inspiration, Shepard Fairey. Working with industry giants like Shepard Fairey and Cleon Peterson only helped to cement what Francisco already knew—this was his dream job. His hard work and dedication was evident, resulting in a full time position with the company. Taking a page from Shepard’s OBEY campaign, Francisco coined the alias Never Made. Under Never Made, Francisco parlays his vision through a wide range of items, including, but not limited to: limited edition screen prints, t-shirts, and sculptures. Aside from his work with OBEY and Never Made, Francisco has had the privilege to freelance for key brands like Rebel 8, Hurley, Primitive Skateboards, Epitaph, Hellcat Records, Urban Outfitters, FYF Festival and Day N Night Festival. On top of being a player in cultural events such as, Agenda Festival, Complexcon and Into Action Art Festival. While he continues to develop Never Made both as an art brand and an aesthetic, he maintains the principle that things are never made, they're earned through hard work and persistence.